What Does A Realtor Do? | Buyer & Seller Agent Roles Defined

Have you ever wondered what a Realtor really does? Behind the scenes, these independent contractors are the unsung heroes of real estate, tirelessly working around the clock to help people buy and sell homes.

A skilled Realtor has the magic touch to make complex real estate transactions seem like a breeze. But let's set the record straight - their job is anything but simple.

In this article, we'll shed light on the vital role of a real estate agent. Often underappreciated, their work is intricate and demanding yet crucial for smooth property transactions. It's time to explore the complicated job of a real estate agent. Let's dig in.

What is a Realtor?

A Realtor is a licensed professional who helps clients buy, sell, or rent properties, offering expertise, guidance, and support. They are members of the National Association of Realtors (NAR) and are held to a higher ethical standard than basic real estate agents.

Since basic real estate agents aren't affiliated with NAR, they aren't held to the same ethical standards as Realtors. The terms are often used interchangeably, leading to confusion among the general public.

In the United States, there are around 3 million licensed real estate agents, with approximately 1,578,077 being Realtors and NAR members. It's worth inquiring about your agent's NAR membership when you initially connect with them.

NAR has had poor legal battles over the last few years, so some agents have tried to distance themselves from NAR by canceling their memberships. Regardless, many MLSs nationwide make their agents become members of NAR for local MLS access, keeping the member count high. It's a complicated system.

Realtors are independent contractors, which are individuals who function as self-employed professionals rather than W2 employees. This status grants Realtors a considerable degree of flexibility, allowing them to set their own schedules, manage their business affairs independently, and tailor their services to meet clients' unique needs. This autonomy extends to aspects such as business expenses, tax responsibilities, and client relationships, giving Realtors the freedom to build their brand and navigate the real estate market in a personalized manner.

This independence comes with its own set of challenges. Realtors, as independent contractors, must take charge of their marketing efforts, brand development, and professional education. Managing business expenses and navigating the real estate market fluctuations become integral aspects of their role. While the potential for higher earnings exists, it requires a high level of self-discipline, financial awareness, and a proactive approach to thrive in the competitive real estate industry.

What's It Like To Be A Realtor?

A day in the life of a Realtor is anything but typical; each day brings new challenges and opportunities. Mornings often kick off with a quick check of emails and the latest property listings. They may plan follow-up phone calls to their sphere of influence or prepare market research for a new client. They never run out of things to do and are rarely bored.

It's time to hit the road once the day's groundwork is laid. Showings and property tours are the heart of the job. Racing against the clock to unlock doors, explore homes, and unveil potential dream spaces is common. It's a bit like being a tour guide, sharing stories about each property's quirks and charms.

Personal connections are key. Meetings with clients often involve coffee, laughter, and serious discussions about budgets and wish lists. There's a special joy in helping someone find the perfect home, like fitting puzzle pieces together.

But, let's not forget the paperwork. Contracts, negotiations, and fine print are backdrops of a Realtor's day. It's not the most glamorous part, but it's the glue that holds the real estate world together.

And then, there are those unexpected moments – like when a neighbor's cat continually photobombs a property photo shoot or the impromptu celebration when a tough deal finally closes. These moments add a dash of unpredictability to the routine. Every day is a new surprise, which is my favorite part of the job.

Evenings often end with a glance at tomorrow's schedule and a sense of fulfillment. Being a Realtor is like conducting a symphony of homes, paperwork, and human stories, creating a harmonious melody of successful transactions and happy homeowners. It's not just a job; it's a lifestyle filled with surprises, challenges, and the satisfaction of turning real estate dreams into reality.

Interesting Realtor Statistics from NAR

Here are some interesting statistics from the Natioanl Association of Realtors. These stats will give you a better idea of real estate agents demographic in the US.

1. Number of Realtors: As of January 2022, there were approximately 1.5 million Realtors in the United States.

2. Median Age of Realtors: The National Association of Realtors (NAR) reported that the median age of Realtors in 2021 was 55 years old.

3. Gender Distribution: According to the NAR, in 2021, 67% of Realtors were female, and 33% were male.

4. Average Income: The median gross income for Realtors was $49,700 in 2020, according to the NAR. However, income can vary significantly based on experience, location, and market conditions.

5. Business Source: Around 67% of Realtors in 2020 reported that they derived the majority of their business from repeat clients and referrals, emphasizing the importance of building strong relationships in this industry.

6. Education Level: A significant proportion of Realtors hold a college degree or higher. In 2020, 67% of Realtors had some level of college education.

7. Hours Worked: Realtors often work flexible hours. In 2020, 41% of Realtors reported working 20-39 hours per week, while 38% worked 40 hours or more per week. There are many part-time Realtors, but the full-time agents do the bulk of the work.

8. Years of Experience: The majority of Realtors have substantial experience in the field. In 2021, 56% of Realtors had more than 10 years of experience.

9. Social Media Usage: The use of social media is prevalent among Realtors. In 2020, 97% of Realtors used social media for professional purposes, with Facebook being the most widely used platform.

Keep in mind that these statistics are subject to change, and it's advisable to refer to the latest reports from authoritative sources like the National Association of Realtors for the most up-to-date information.

What are the costs associated with being a Realtor?

Realtors navigate a comprehensive set of duties and are accountable for various expenses as part of their profession. The perception of agents quickly amassing wealth from commission checks often overshadows the reality. The average Realtor takes home about $50,000 annually after deducting expenses and taxes. This highlights a common misconception about the income dynamics within the real estate sector.

The prevailing image of a Realtor might be one of luxury—driving high-end cars, enjoying leisurely weekends on a boat, and sealing lucrative deals with minimal effort. However, after nine years in the industry, I can confidently say this character seems more like a myth than reality.

A significant portion of a Realtor's commission is reinvested into their business, covering operational costs and licensing fees, with often less than half making it to their personal bank account. Below are some typical expenses Realtors manage:

What Challenges Do Realtors Face?

Realtors encounter various challenges in their careers, stemming from the dynamic nature of the real estate industry. Here are a few of the common challenges that Realtors in America face:

1. Market Fluctuations: Realtors are impacted by changes in the real estate market, including shifts in demand, interest rates, and economic conditions. Adapting to market fluctuations requires strategic planning and flexibility.

2. Competition: The real estate sector is highly competitive, with numerous agents vying for clients. Standing out in a crowded market and differentiating one's services can be a constant challenge.

3. Client Expectations: Meeting diverse client expectations can be demanding. Clients may have varying needs, preferences, and timelines, requiring Realtors to effectively manage and balance these expectations.

4. Regulatory Changes: Real estate laws and regulations can evolve, affecting transaction processes. Realtors must stay informed about legal changes to ensure compliance and protect their clients' interests.

5. Technology Integration: Keeping up with technological advancements is crucial for Realtors. Integrating digital tools, social media, and online marketing requires continuous learning to stay relevant and competitive.

6. Economic Factors: Economic downturns or recessions can impact the real estate market, affecting both property values and the ability of clients to buy or sell. Navigating through challenging economic conditions requires strategic planning.

7. Work-Life Balance: The nature of real estate can be demanding, leading to potential challenges in maintaining a healthy work-life balance. Realtors often work irregular hours, including evenings and weekends, to accommodate client schedules.

8. Client Acquisition and Retention: Consistently acquiring new clients and retaining existing ones is a perpetual challenge. Building a robust client base requires effective networking, marketing, and providing exceptional service.

9. Marketing Effectively: With the increasing importance of online presence, Realtors need to master digital marketing strategies. Balancing traditional and digital marketing efforts while creating compelling content is a constant challenge.

10. Negotiation Skills: Successful real estate transactions hinge on effective negotiation skills. Realtors must navigate complex negotiations with buyers, sellers, and other involved parties to secure favorable outcomes.

Addressing these challenges often involves a combination of ongoing education, strategic planning, effective communication, and adaptability to the evolving real estate landscape.

What Does A Realtor Do for Buyers?

A Realtor assists buyers by finding suitable properties, negotiating prices, managing paperwork, guiding through inspections, and ensuring a smooth closing process, all while providing expert advice and support.

Your Realtor transforms home viewing into an art, highlighting both charms and challenges of each property, making it easier for you to envision your future home. They become your negotiation ninja when it's time to make an offer, ensuring you secure the best deal with meticulous attention to paperwork. Navigating the mortgage process becomes straightforward with their guidance towards pre-approval and reliable lenders.

Their support extends beyond the purchase, advocating for you during inspections and staying by your side until you receive the keys—and even after. Expect continuous advice and support as you settle in. Your Realtor is more than a transaction facilitator; they're a lasting relationship builder, dedicated to making your home-buying experience joyful and stress-free.

This list highlights the comprehensive ways Realtors assist their buyers, emphasizing their commitment to a seamless and enjoyable home-buying journey.

90 Things Realtors Do for Buyers

Buyers Agent Summary

These are a few of the many job tasks that a real estate agent does for a buyer. These tasks grow as new technology is adopted every year into the real estate industry. Keep in mind that buyer's agents are independent contractors. They do not get paid until the transaction closes. Some transactions will fall apart during the financing process. Other contracts may fall apart during the appraisal. Working hard through many of the job tasks above and then not getting paid is painful for every agent.

The rewarding part of being a buyers agent is that you get to help people find a place to call home. After all of the countless hours and hard work, it's very rewarding to hand the keys to the buyer and congratulate them.

What Does A Realtor Do for Sellers?

A Realtor prices homes, prepares them for sale, markets them, conducts showings, negotiates offers, manages paperwork, and guides sellers through closing. They significantly ease the complexities involved in selling a home, offering a comprehensive suite of services designed to not only maximize the sale price but also to streamline the entire process for the seller. At the heart of these services is a detailed market analysis, which is critical for setting an optimal listing price. This analysis draws on comparisons with similar properties recently sold in the area, considering the current market trends to ensure the property is competitively priced.

Preparation and staging of the home are also key areas where a Realtor provides invaluable advice. They guide sellers on the best practices for preparing their home for sale, ranging from minor repairs and upgrades to decluttering and cleaning. This is all aimed at making the property as attractive as possible to potential buyers.

Regarding marketing and advertising, Realtors leverage their extensive resources and networks to ensure maximum visibility for the property. This includes listing the property on the Multiple Listing Service (MLS), online platforms, and utilizing social media. They also employ professional photography, videography, and virtual tours to showcase the property's best features.

Organizing showings and open houses is another area where Realtors excel, offering potential buyers detailed information and answering any questions they might have. Their expertise also extends to negotiation, where they advocate on the seller's behalf to secure the most favorable terms and price. This involves handling offers, counteroffers, and ensuring the seller's interests are always front and center.

Here's a comprehensive list showcasing all the ways Realtors support their sellers, including many behind-the-scenes efforts to ensure your home selling journey is as smooth and stress-free as possible.

90 Things Realtors Do for Sellers

Listing Agent Summary

These are a few of the many job tasks that a real estate agent does for a seller. Listing agents may not get paid until many months after they first met with their clients. The journey of selling a client's home is long and tedious. Sellers tend to get emotional during the process of selling their home. Listing agents have to work hard to keep their clients calm and trust the process.

Here's an informative checklist of all the duties and responsibilities that both buyer and seller Realtors deal with daily. If you work in real estate, feel free to share this on your social media to let people know how detailed the job is.

Here are a few more posts explaining Realtor's roles:

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  What does it mean to be represented by a Realtor?

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  How do Realtors get paid, and who pays them?

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  5 Dangers of Using the Listing Agent as a Homebuyer

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  How To Buy A House: A Step-By-Step Guide